A importância do marketing digital para as empresas financeira

[{"selector":"#anim-0cc24f50-2050-44c5-94e3-9569b2b57c7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c036d85-6375-4be4-a417-d2e40f0767dd","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-931cb3ea-ad14-45fe-b944-fd4a299906ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a079904-264e-4032-8aa7-9d5035e5b14c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Para expressar a importância do marketing digital para as financeiras, vejamos quantas pessoas usam a internet. De acordo com um relatório da CISCO , 90% dos norte-americanos usam a internet e espera-se que o uso chegue a 92% até 2023.

[{"selector":"#anim-5f40b6e1-9ab8-49f1-bf13-ab6f48b6ff0b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3005b291-1c8f-46c8-b022-8d225e0311e2","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-986f384c-c211-4b96-bbbc-fddcc5daf9fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2467f22d-7c99-4dab-9606-d2f3ffad0aaf","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A aplicação de uma estratégia de marketing digital permite alcançar milhões de pessoas de forma econômica. Também permite que você tenha acesso a públicos específicos, você pode direcionar sua campanha de marketing para sua persona de comprador, em vez do público em geral.

[{"selector":"#anim-31dbe602-ecae-4407-b770-ddc9df9348e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21030890-0d89-4b65-8732-db0c46a2caea","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a43ac407-d4a7-42f5-ba65-7499c2bf3ef6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45b29db1-bad4-435f-91bb-6ad55cc7215d","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Motivos para usar o marketing digital

[{"selector":"#anim-1bcf6ede-10c4-4dfd-bdc2-719e056dabe6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f24774a7-2b48-4040-9f88-9bb40dfb3f45","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ea1617d-b257-4b80-af2b-fdae58d430d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c33eee42-3f7a-48ec-8f68-f60d4235bcfa","keyframes":{"transform":["translate3d(-116.39871%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Você pode atingir um público específico ou personalizado. Com TV, outdoors ou rádio, você está alcançando um público amplo e não está segmentando especificamente clientes prováveis.

[{"selector":"#anim-8efb75bb-6911-49df-984f-58fbad788486","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e89394bb-cd89-4fc3-863f-58639a50507f","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c53288e8-47dd-4805-828d-164bdcf5dbc7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afe362a8-78a4-4391-bb54-0fba76bf446e","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Você pode medir coisas como visualizações de página, compartilhamentos, cliques ou tempo em uma página. Isso permite que você determine seu retorno sobre o investimento.

[{"selector":"#anim-c7a63f2f-fb9a-4734-859b-8789311c2a00","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-970c9f43-e6f5-45a6-9a73-8bd644af1997","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da2dce4c-0b4e-45be-b6f4-1c23fb75f37d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bb216e2-6af5-4dbc-81f3-1f2f528464e3","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Muitas das maiores corporações têm milhões de dólares para gastar em publicidade tradicional. Se você não tem esse tipo de poder de fogo, as estratégias digitais permitem que você supere os grandes.

[{"selector":"#anim-e322e6a8-9dc3-4170-b1ec-8c7de418a4e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36f0b735-5489-42fd-8214-7991db6302d5","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2f104e9-580a-4048-ad06-212408af83e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1189b21b-7aa2-481f-9404-ee0d11e11585","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Oportunidades para o marketing digital

[{"selector":"#anim-dead4d2d-48e4-44be-bfe4-32e8675107a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff84b972-eb47-4598-9dee-e1e4c659e4b8","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df521ce9-ca71-4af8-9ca6-aef62e2d618f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a41cae2-ad29-439e-a4cb-48c08826f242","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Motor de Otimização de Busca

[{"selector":"#anim-8ba17ed2-9303-4afe-b0d9-d732206e6032","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7866101b-a77d-4c9e-8d53-f828c2de45b5","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b94f95f-4b4f-4b17-a480-fa99b764fad8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a99b28c7-0792-4c04-90b3-71fdb7b042ce","keyframes":{"transform":["translate3d(-116.80064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae9a2bc6-47e6-4c2e-9863-93402685787d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf2d0c2d-472d-4da6-9718-917940232799","keyframes":{"transform":["translate3d(-116.80064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

• O SEO na página concentra-se no conteúdo das páginas do seu site. Você pode pesquisar palavras-chave que ressoam com sua persona de comprador ou palavras-chave que clientes em potencial podem perguntar.

[{"selector":"#anim-e96d99e1-ec32-4bbc-8c35-569725385976","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51c7d47b-226e-4f29-9071-179013b2b531","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ad15c53-f763-48ef-a8b8-5141f78af8a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b297f62c-728a-475a-bd90-dcea28c4a1c0","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

• SEO fora da página está relacionado a todas as atividades que acontecem fora do seu site. Estou me referindo aos links de entrada para o conteúdo do seu site. Esses links são conhecidos como backlinks, e quanto mais sites forem vinculados ao seu conteúdo, maior será a classificação.

[{"selector":"#anim-fd25e43a-780e-4f79-a0b7-2d06387572f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55f1f063-dd91-4a0f-b7a3-9be02f4b54ca","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28ee9e77-7aaa-426c-9328-5ef04cd1f793","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-115529f0-9fd3-42ec-89c6-61c28e0fd4d0","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

• SEO técnico está preocupado com o back-end do seu site. Coisas como codificação, compressão de imagem e folhas de estilo em cascata ou CSS. Esses são aspectos importantes do seu site que determinam a rapidez com que suas páginas são carregadas.

[{"selector":"#anim-71cbfbf1-0c0e-4b68-bc2a-b102fc936e7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f31a186-dc68-470d-9d98-286a203b6aea","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-804817d2-3f2c-4ddb-aafc-49b0899eeeac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d36f8d5-66da-42bb-ae3d-acab1e4a82d6","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Pago por clique

[{"selector":"#anim-7e8828d9-6203-4820-8bd4-1783fabd6e1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f62c5b6-77aa-4853-b7db-c22012b4c069","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83c1a9d2-f7d1-4725-b3cf-45f4cc9c131e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3b8903f-a13c-44c1-967f-06e34291584f","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

PPC significa pagar a um editor cada vez que você recebe um clique em seu anúncio. Um dos programas mais populares é o Google Ads, que permite que você pague pelos principais slots de seu mecanismo de pesquisa.

[{"selector":"#anim-9d8c1a78-6f02-4bc7-aa46-30b2fb791131","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80aa3868-0a40-466d-a2e2-6e26a54ae8f7","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b62d810-47e2-4a1a-a727-ee4afd8d1195","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fadb4e9-59ec-4b0d-9782-52a1f31a1164","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Alguns dos canais que você pode usar para colocar PPCs são Facebook, Twitter ou LinkedIn. Os anúncios pagos no Facebook publicarão seu conteúdo no feed de notícias de um público específico que corresponda ao seu perfil comercial.

[{"selector":"#anim-718aed6c-50ec-48b1-972b-083db2686eac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd4caf39-5675-4231-b776-43dddb43eeba","keyframes":{"transform":["translate3d(-151.34147%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58a18135-2f39-43ab-be70-a1899d3ca2ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b280d662-b537-4ada-9549-4db6ab83159f","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Marketing de mídia social

[{"selector":"#anim-ad21e5e8-13e3-43e8-b096-82df2e667ef1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c46c68ab-06a4-4f17-9e22-4f9e4b84a6ce","keyframes":{"transform":["translate3d(-150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdcc2cb5-9c55-44ac-ba7a-64dc971b93fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20b44013-807c-4a5a-84ba-ee643785802c","keyframes":{"transform":["translate3d(-116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Esse ângulo permite que você promova sua marca, canais de mídia social e conteúdo. O objetivo final é criar mais tráfego e gerar leads para o seu negócio. Os canais de mídia social que você pode usar para esse fim são:

[{"selector":"#anim-58179463-8588-43e0-8148-1a310c0bf934","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caaaa737-1b63-4cbb-84e2-bd1ac82ebc1a","keyframes":{"transform":["translate3d(-150.73171%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8600bae8-8685-4730-a0ab-bb65cc0b1985","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-531473c3-5c75-491b-bfef-6b4cf580359f","keyframes":{"transform":["translate3d(-116.39871%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ed621e5-a9e2-498c-bfd8-921bf3244a83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91589b9c-bce7-4d20-b228-f9cd3200e8e0","keyframes":{"transform":["translate3d(-116.39871%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-9308bebe-e64f-4c04-a497-47576adbcee1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd306da5-35df-4705-a2ea-9f740f2e6116","keyframes":{"transform":["translate3d(-169.07514%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Acesse o site